HUMMER Metro Ice Challenge

Jeremy Kenter's picture
Posted November 13th, 2007 by Jeremy Kenter
in

MSG and Hummer are teaming up to provide $50,000 to charity.  Tito Belis asked me to post a blog about this generous offer.

"The HUMMER Metro Ice Challenge is an exciting NHL contest that's adding an additional element of competition to the Tri-State-area rivalry between the New York Islanders, the New York Rangers, and the New Jersey Devils. All in good fun, the 'HUMMER Metro Ice Challenge' is a running tally of each team's wins and losses over the course of 44 games, and at the end of the 2007-8 NHL season, the winning team will receive a check for $50,000 for the team's charity of choice compliments of HUMMER and MSG."

I understand the importance of success on and off the ice, through personal experiences with injuries and illnesses in the family.  I know that these two corporations are not here to float our boat, but to provide for the needy.

Enjoy.




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ok. you made absolutely no

Submitted by Anonymous (not verified) on Sat, 02/23/2008 - 08:56.
ok. you made absolutely no sense about this. you can use as many three dollar words as you like but you really didn't make a statement at all about hummer's involvement in this seemingly friendly competition. chill out and enjoy yourself.

An open letter to the Hummer Challenge

Submitted by CJ (not verified) on Sun, 11/25/2007 - 20:49.

While watching the Rangers play their usual brand or roller coaster hockey this afternoon I yet again came across another advertisement for the Hummer Metro Ice Challenge. Whether it is that incessantly annoying video or the nescient announcers touting this new and cutting edge strategy for true hockey fans to have the rivalry ratcheted up by a ridiculous promotion.

My letter stems more from the paltry amount Hummer offers than the elementary concept or promotion behind it. 2006 Hummer sales grew 202 percent over the previous year, largely on the strength of the new H3, GM’s newest “I’ve arrived” statement. The final award from the magnanimous division of General Motors is $50,000.00 to be relegated to the charity of choice of the winning team. I would submit that the mail clerk in the Hummer building is netting approximately 65 grand so this shiny donation is appearing to lose its luster. In return for all the airplay, recognition and television spots, some genius in the Hummer organization actually floated this idea to the three teams and it stuck.

Hummer has indeed found the true crystallizations of PT Barnum’s contention here in the NHL. However, the fact remains that charities require more than feigned philanthropy. They need organizations with not only the monetary capability, but the will to donate to their good work. This is nothing more than a disingenuous attempt to appear socially conscious since I have contributed to various charities for years and have infinitely less money than these three teams and General Motors. In the future please alter your mindset and public persona from self-serving campaigns to a seemingly unattainable level of benevolence.

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